[DES212] VISUAL COMMUNICATION & CULTURE | TASK 2 | THE FUTURE OF PRINT
This assignment was an introduction into designing a physical publication using digital software, specifically Adobe InDesign.
My previous experience in designing Idiosync issues made me comfortable trying something different and expanding my capacity for publication design. I chose a more ‘high-quality’ aesthetic style that highlighted plant species in Buderim Forest Park Reserve. I was particularly pleased with the synergy of the photography and the white-on-black style of the piece.
During the process I was more enthused by the appearance of the publication and rendering it well that certain aesthetic shortcomings with the text were not recognised, such as hanging sentences and the like. However, staff feedback picked these up, helping me to design more well-rounded and cohesive creations in future.
GRADE - Distinction - 75%
FEEDBACK:
“Marley, overall, you have chosen an interesting topic. You’ll find I’ve made some notes within your submission.
When using the lower portion of the grid as a design feature, be sure to align the body copy along the bottom of the column. Additionally, as a design standard, avoid orphans and widows.
As an industry tip, consider turning off hyphenation for body copy in a publication.
Your typography choices work well. However, your page numbers were out of order, and some spreads felt incomplete.
Be sure to proofread carefully and pay attention to all the details. It’s also helpful to have someone else review your work.
I look forward to seeing your Task 3.”
- Ellen Parker